Tag Archives: Plussing

Making Disney Magic Part Three: The Tricks

If you missed Part One or Two of Making Disney Magic you can catch up at Making Disney Magic Part One: The Terms or Making Disney Magic Part Two: Plus Is A Verb.

Disney World is a magical place. There is no other way to describe it. Walt’s team of imagineers have built a wonderful illusion. As much as we would like for the illusion to be real it is still an illusion. This article will focus on some of the tricks Disney uses to pull us into that illusion.

One of the best tricks Disney uses is the entrance to the Magic Kingdom. If the Magic Kingdom is a show the show begins as soon as you cross under the Walt Disney World Railroad and find yourself on Main Street USA. Continue reading Making Disney Magic Part Three: The Tricks

Making Disney Magic Part Two: Plus Is A Verb

Okay maybe this should have been included under Making Disney Magic: The Terms but this one was so big that I wanted it to have its own section. The following is from the book How to Be Like Walt: Capturing the Disney Magic Every Day of Your Life by Pat Williams:

“Normally, the word “plus” is a conjunction, but not in Walt’s vocabulary. To Walt, “plus” was a verb—an action word—signifying the delivery of more than what his customers paid for or expected to receive.

 

There are literally hundreds, if not thousands, of examples of Walt “plussing” his products. He constantly challenged his artists and Imagineers to see what was possible, and then take it a step further…and then a step beyond that. Why did he go to the trouble of making everything better when “good enough” would have sufficed? Because for Walt, nothing less than the best was acceptable when it bore his name and reputation, and he did whatever it took to give his guests more value than they expected to receive for their dollar.”

Continue reading Making Disney Magic Part Two: Plus Is A Verb